WE COLLECT RARE PEOPLE
OUR PHILOSOPHY
Our brand’s uniqueness is crystallized by our tagline ‘We Collect Rare People’, which combines various elements that are essential in our philosophy. Notably, the ideas of ‘sharing passion’ and ‘community’ with ‘rarity’ and ‘identity’.
“We Collect Rare People”, is a play on words, a sort of oxymoron, making people ask themselves about who is collecting, what, why and whether they would like to join our ‘club’, or better, our ‘family’.
Czapek collects rare people in many ways.
First-of-all, Czapek collects rare supplying partners that provide the brand with rare savoir-faire, proud to be a piece of this exciting project.
Czapek also collects clients with a rare obsession for quality, on the quest for a unique product. In another sense, they too become partners.
Czapek collects as well few yet outstanding retail partners across the globe.
And last but not least, Czapek collects shareholders, fine watch lovers that have always dreamt of not only being customers, but owners of an haute horology venture, and their dream became true thanks to the crowdfunding equity campaign that made the revival of Czapek possible.
"We never planned to create a community, it just emerged from our way of working."
“Since the rebirth of the brand, Czapek has been proud of its ‘family’. We never planned to create a community, it just emerged from our way of working. By opening the books during our fundraise, we became naturally transparent, by being transparent we became collaborative, by being open and collaborative we attracted hundreds of watch-lovers and made them become Ambassadors and create a Community. By collecting rare people, Czapek becomes stronger and more enticing”.
Xavier de Roquemaurel • CEO & Founder
BY RARE PEOPLE FOR RARE PEOPLE
JOIN THE RARE PEOPLE FAMILY
Get news first, be invited to our events, receive special offers and more
"The brand exists for, and because of the rare people that breathed new life into a story so unbelievable in parts that it seems more akin to fantasy than real life."
Crucially, Czapek listens. Rather than dictating to its followers, it responds to them. It has not forgotten how much of its character relies upon the characters behind its success. The brand comprises talented individuals who share a common goal. Beyond that, however, Czapek has its shareholders, media and manufacturing partners, friends of the brand, and, ultimately, its customers to thank for its success.
In short, Czapek is more than a brand. It is a community of like-minded rare people, propelling the once-forgotten master’s marque toward a future that is looking more assured and steady-footed with every subsequent step.
Rob Nudds • Journalist and friend
HORIZONTAL MANUFACTURING
Czapek collaborates with the best players in the Swiss watchmaking industry. Much more than just suppliers, they are real partners, from the creation process to execution. Thanks to them, to their know-how and unparalleled experience, Czapek is not only able to offer the highest quality, but also to innovate in fields where tradition is benchmark. The concept of Horizontal Manufacture is not new. It is only the contemporary continuation of what was already being done in the 19th century and known as 'établissage'. It is therefore with the greatest pride that we present to you all the partners who have worked with us to create our timepieces:
"I noticed their transparency with their suppliers and partners, quite unusual."
"I noticed their transparency with their suppliers and partners, quite unusual, and also the crowdfunding model where collectors were invited to become shareholders in the company, enabling the creation of the initial collection. These were early indicators that this was a different brand. Czapek had started collecting rare people."
Nick Meijer • Collector and Friend
COLLECTIONS
OUR WATCHMAKING APPROACH
